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Advertising photo you have seen and you think was effective

IELTS Cue Card/ Candidate Task Card 317 with Model Answer:

Describe an advertising photo/image/banner/billboard you have seen, and you think was effective.

You should say:
  • where you saw it
  • what it was advertising
  • what it showed

and explain why you think it was effective.

[You will have to talk about the topic for one to two minutes. You have one minute to think about what you're going to say. You can make some notes to help you if you wish.]


Model Answer 1:
I think this is a pretty nice cue card topic for me, and I am happy to have it in my share.

Well, I saw an advertisement banner for a newly released movie on a street near my college about 4 years ago, and it caught my eyes both because of the design and the message. It was an effective advertisement from the moviemaker, and a good number of students were attracted to the banner and went to watch the movie at a theatre. From this perspective, it was effective.

The banner was advertising for an action-comedy movie that was released a couple of days ago. And the advertisement was a success because a notable number of students and local people went to watch the movie. The banner also advertised a newly built movie theatre that had lately been built and requested the audiences to be there in order to enjoy the movie in the newly opened theatre.

It was a large and colourful banner. It was hung with a rope in the air. The banner showed some selected shots from the movie. One of the scenes showed that the hero of the movie was beating the villains while the other scene shows some comic elements intended to make the audience laugh. Some descriptions were also given in text forms like the name of the hero, heroine, the production house, director, and other special artists. The largest text on it read "This is a story that we all know, but it still has many elements of surprise".

It was a successful banner in several terms. The banner pulled attention from several quarters. A wide number of people saw this banner and felt interested in the theatre and the movie. It was effective to communicate and advertise the message it intended to do. I can say that because after looking at the banner, I thought I should visit the newly-built theatre and enjoy the movie.

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