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An advertisement that you think is informative and useful

IELTS Cue Card/ Candidate Task Card 572 with Model Answer:

Describe an advertisement that you think is informative and useful for people.

You should say:
  • where type of advertisement it is
  • what product or service it advertises
  • what it shows
and explain why you think this advertisement is informative and useful for people.

[You will have to talk about the topic for one to two minutes. You have one minute to think about what you are going to say. You can make some notes to help you if you wish.]


Model Answer:
I would like to talk about a highly informative and useful advertisement for a product that I believe can significantly benefit people's health. It's a televised advertisement for a brand of water purifiers known as "PureFlow."

The advertisement is a typical 60-second television commercial that typically airs during prime time. It advertises water purifiers, which are essential devices for ensuring safe and clean drinking water, especially in areas with water quality concerns.

The advertisement features a family living in a serene countryside setting, where access to clean drinking water is often a challenge. It starts by showcasing their daily life, focusing on how they collect water from a nearby well and use it for various purposes, such as cooking, drinking, and washing. This initial portrayal highlights a common situation in many parts of the world, where the availability of clean drinking water is a significant concern.

The turning point of the advertisement comes when the family gets introduced to the "PureFlow" water purifier. The device is compact, user-friendly, and equipped with advanced filtration technology. The family starts using it to treat the well water. The audience can see how the purifier efficiently removes contaminants, making the water safe and clean.

What makes this advertisement informative and useful is its focus on an everyday issue that affects countless people worldwide – the need for clean drinking water. It not only raises awareness about water quality concerns but also offers a practical solution through the "PureFlow" purifier. By visually demonstrating the transformation of unsafe well water into clean, safe, and drinkable water, it effectively educates the viewers about the product's benefits.

In a world where access to clean water remains a pressing issue, an advertisement like this is not just a marketing tool; it's a public service announcement. It educates and informs people about a solution that can improve their quality of life. Such advertisements are valuable for society, as they tackle real issues and offer practical, accessible solutions. This is why I consider this particular advertisement highly informative and useful for people.

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