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Describe an advertisement you like

IELTS Cue Card/ Candidate Task Card 485 with Model Answer:

Describe an advertisement you like. (or)
Describe an advertisement that you remember. (or)
Describe a good advertisement that you like.


You should say:
  • what type of advertisement it is
  • what product or service it advertises
  • where and when you first saw it
and explain why you like/remember this advertisement.

[You will have to talk about the topic for one to two minutes. You have one minute to think about what you are going to say. You can make some notes to help you if you wish.]


Model Answer 1:
We all like to watch our favourite programmes on TV, but unfortunately, most of the time, those untimely and boring commercials or advertisements take the fun out of it. However, there are times when we do like some of those advertisements, and today, I would like to talk about one of them here.

Anyway, I saw the funny ad about 5/6 years ago for the first time at my cousin’s place when I was visiting him on my holidays. But, unfortunately, my holidays were pretty much ruined as I had to remain “stuck” at my cousin’s place most of the time due to some unexpected and “hostile” weather while watching some TV.

And, it was at that time, I saw that nice and funny advertisement for a car brand. In that ad, an anxious dad could be seen worrying about his newly bought car (from a famous brand) which was taken by his daughter for a ride. The father couldn’t say “no” to his beloved daughter, who only very recently had gotten her driver’s license, apparently because he was a bit too worried about the safety of his daughter and the car. But, the father didn’t know that the car had some very sophisticated safety features.  In the end, of course, nothing unpleasant really had happened. In fact, the daughter, after returning the car to his dad, explained everything about the car. And once he came to all about those safety features, he started to grin from ear to ear and asked for a hug. The daughter thought that his dad wanted to her a hug, so she walked towards his father. But, to her utmost surprise, the father pushed the daughter aside gently and gave a huge hug to his car instead!

Anyway, I really like this advertisement, mainly because it was rather funny and witty while also presenting some natural loving bond between a father and daughter. I like this advertisement also because it never really tries to “persuade” its customer base.


Sample Answer 2:
It is undeniable that advertisements play a crucial role in marketing, and brands try to make adverts that attract customers and highlight their products and services. We are often exposed to countless advertisements every day, but only a few leave a lasting impression on us. Here, I would like to talk about an advertisement that I remember vividly. Before I go into the details of it, I would like to thank you for this nice topic.

The advertisement that I am going to describe is a television commercial for Coca-Cola, a popular soft drink company. The ad showcases a group of friends enjoying a hot summer day on the beach while drinking Coca-Cola. They are shown playing games, listening to music, and having fun together. The tagline of the ad is "Taste the Feeling," which emphasizes the experience of drinking Coca-Cola.

I first saw this advertisement on television during the summer of 2016. It was during a commercial break while watching a cricket match. The commercial was shot in a beautiful location with vibrant colours and catchy music, which immediately caught my attention.

I remember and like this advertisement for a few reasons. Firstly, the commercial is well-produced, and the tagline "Taste the Feeling" is memorable. Secondly, it highlights the experience of drinking Coca-Cola, which is something that I could relate to. Lastly, it left a lasting impression on me because of the happy and carefree mood of the ad. Whenever I see a can of Coca-Cola, this advertisement immediately comes to my mind.
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