IELTS Cue Card: Describe an unforgettable advertisement

Describe an unforgettable advertisement

IELTS Cue Card Question 150 with Model Answer:

Describe an unforgettable advertisement (that you saw or heard).

You should say:
  • what kind of advertisement it was
  • what the content of the advertisement were (or what product or service was advertised)
  • where you saw or heard it
and explain why you think this is an unforgettable advertisement.
[You will have to talk about the topic for one to two minutes. You have one minute to think about what you're going to say. You can make some notes to help you if you wish.]

Model Answer:
It was an attractive advertisement of a US-based soft drink commonly known as 7up. It tastes lemon-lime and non-caffeinated as well. The advertisement is about the soft drink and how it is able to attract even a half-drawn cartoon. It shows that a young lady was sitting in a formal situation and she was busy in drawing a cartoon. When she was served the 7up, she stopped drawing the cartoon. But when the cartoon character sees the 7up, it draws itself and also draws a glass so that the lady could pour him the 7up. The advertisement was partially live and partially animated. The part of the drawing is live. A woman is sitting alone. She has nothing to do, so she starts drawing a piece of cartoon after her will. This is the live part. The animated part in the advertisement begins when the half-done cartoon starts drawing. The advertisement ends with the appreciation of the cartoon as it has got the drink finally.

I saw the advertisement on television. When I was a kid, the advertisement was televised regularly. I cannot recall the exact dates and times but as far I remember, it was the 1990s when the advertisement was aired. It was a popular advertisement and thus it was aired amid different programmes during the peak hours. But interestingly, before watching the advertisement, it heard it from one of my elementary school friends who watched the advertisements. It was he, Smith, who helped to be familiar with this specific advertisement. In fact, after being familiar with the advertisement, I waited eagerly to watch the advertisement. It was one of my favourite advertisements in my childhood and even I miss it today.

The content of the advertisement was the promotion of a soft and non-alcoholic drink, 7up. The origin of 7up goes back to the USA. In 1920, the drink was created and the lemon-lime formula appeared in 1929. Originally it was named as Bib-Label Lithiated Lemon-Lime Soda. It was also considered as medicine for stabilising people’s mood. Many of the people with bad moods have used it as medicine to improve their mental stability. The brand has experienced numerous ups and downs. It has been sold several times from a group to another. A good number of variations could be found in the drink but many of the users have opined that 7up Lime is the best.  

Usually, the children remember anything they see or do in their early age. In most of the cases, it has been found that they can recall the past incidents more than the adults. When I was a kid of 7 years, I was exposed to this advertisement. At that time, watching the advertisement was a kind of entertainment for me. Sometimes I also tried to draw a cartoon and kept a bottle of 7up near me believing that the cartoon will start drawing itself. But I was wrong and the cartoon never drew itself on the page as it did on television. Being a child, I had no idea then that everything we have seen on television was not real. So, I felt sad and discussed the issue with my friends who laughed at me for my obsession. For all such reasons, the advertisement has set itself in my mind. I have seen a good number of advertisements but did not care for them. As a grown up man, I now believe that everything we see is unreal. There are always some hidden issues. But as I have lots of memories with the specific advertisement, this is unforgettable to me.

If you can talk about the cue card topic “Describe an unforgettable advertisement.” you should be able to talk about the following IELTS cue card topics as well:
  • Describe an interesting advertisement. 
  • Talk about an advertisement you liked. 
  • Describe a product or service advertisement that caught your attention.